Humana wanted to create a community to support users of their Medicare wellness program. Their goals were to increase adoption of the fitness portal and increase the health of their user base, thus reducing health care costs.
I worked with Humana to create a community that was engaging and easy to use for the Medicare user base, keeping in mind generational differences and common health questions, balancing community engagement with sponsored content.
Keeping the community plans compliant with the more restrictive Cloud variety of the Jive software platform was another challenge. The client chose Jive Cloud for its upgrade-readiness, and the low cost of ongoing maintenance. This offered me fewer layout options and restricted the widgets that were available to me. However, it was a creative challenge to use those options and, with the help of a stellar design and a few custom HTML widgets, create a thriving, engaging community to support Medicare users’ health goals.